This is the booking problem most service businesses have, and it almost never shows up on a marketing dashboard. At CH Web Media, working with service businesses across the U.S., this “lost lead lag” is one of the most expensive problems we fix, and most owners don’t even know it’s happening. They think they need more leads. What they actually need is a system that captures the leads they’re already getting before those leads cool off and book someone else. That’s an observation we see play out repeatedly across clients in different trades and markets.